Commissioned to design the brand logo for Gooding & Mai, a women’s lifestyle brand with plans to expand into children’s and men’s products. The brief focused on creating a versatile identity that reflected the brand’s elegance and adaptability. Integrated a client-provided patterned element into the logo, exploring variations that positioned four vertically aligned circles alongside the wordmark, as well as a secondary concept featuring the pattern as a background texture. Each iteration captured the brand’s refined aesthetic and forward-looking vision.