RARE CULTURE
LONDON LOGO PROJECT
BRAND IDENTITY | ILLUSTRATION | VECTOR DESIGN
ABOUT THE PROJECT:
Commissioned to design a logo for Rare Culture London, a contemporary fashion brand. The client requested a monotone depiction of a scarab with wings — inspired by the ancient Egyptian amulet symbolising rebirth, protection, and strength. The final design combined clean vector detailing with a bold, timeless aesthetic, capturing both the cultural significance of the scarab and the empowering identity of the brand.